By ERIC MAXWELL, Au.D.
I have always been fascinated by magic. It is so interesting to see the card you have chosen shown up when you think there is no way that it could. Or someone “magically” transported from one place to another.
The thing that intrigues me the most is trying to figure out how they do their “magic”. I try to figure out how the illusion is done. Is someone else in the box that is being cut in half? Same thing with transporting someone to a different location, is it a look alike? Or did they use a trapdoor and have the person move really quickly? For a card trick are they counting cards or is it because they have the cards in a certain order?
There are numerous magic tricks that I still can’t figure out. But even though it looks really good I always know that it isn’t real. It has no substance. It catches your attention and is flashy but isn’t something that you can rely on.
Sometimes, to me, it seems that advertising falls into the same category as magic. It can sound too good to be true. It can catch your attention but not have a lot of substance. An example from my profession as an audiologist: I’ve seen it advertised that the new hearing instruments will remove ALL background noise. That would be an example of “magic” advertising because there aren’t any hearing instruments that can do that.
There is a brand new hearing technology that has been proven to increase speech understanding by 30% as compared to the previous high end technology. It also will reduce listening effort by 20% and you will be able to remember 20% more of your conversations. So there are some neat things that are happening with technology.
So why am I bringing this up? I love to help people hear and understand better so that they can participate in and enjoy life. Because of this I want to make sure that everyone has the correct facts without any misinformation. So if you have questions about what is truly real and not just “magic” come in and visit with one of our audiologists. We would be happy to answer any of your questions about what is real and what isn’t.
One of the ways that we achieve this is that we hire only audiologists. The reason we made this decision is because with audiologists you have an individual who has at least a masters degree and most of the time a doctorate degree. This education is focused specifically on understanding hearing and balance disorders and the proper treatments for them in the pediatric through geriatric populations. It is very important for us to have the most knowledgeable and best educated providers helping you with your hearing needs.
So, if you want good, straightforward, and sound advice about your hearing and/or balance problems please contact us to schedule an appointment with one of our knowledgeable audiologists. Until next time…here’s to better hearing.
Dr. Eric L. Maxwell, Au.D, FAAA, studied Audiology at Brigham Young University and the University of Utah and earned a Master’s of Science degree in Audiology from the University of Utah. He specializes in industrial hearing conservation, diagnostic medical hearing assessments and earmold and hearing protection.